Place and Product

Place:

(location, place in market, placement inside building)

 

http://www.tepapa.govt.nz/SiteCollectionDocuments/AboutTePapa/LegislationAccountability/Briefing_to_the_Incoming_Minister-Dec-2011.pdf

Te Papas location in Wellington emphasises it as an iconic building. Located in central Wellington at the base of the city centre, along the iconic waterfront, it is easy to find as a local or visitor to Wellington. This building connects with its surrounding environment so it fits in well on the waterfront, as uses the view over the harbour to its advantage.

Te Papa is seen as iconic- being a tourist attraction that brings money into the economy. It is the most established and well-known museum in New Zealand.

Benchmarking with other museums in Australasia shows that Te Papa achieves a higher level of commercial revenues, and operates at a lower cost per visitor than its peers. Te Papa has a lot of public support and a high number of visitors.

Internationally Te Papa is highly regarded, particularly in regard to community focus, bicultural and innovative approach to museology. Te papa keeps international connections with international interns and international conferences and publications.

Placement inside Te Papa:

Lv 1 – (outdoor) Amphitheatre, fossil dig, cave, bush city

- (Indoor) café, Te Papa store, main entrance, Quake Braker, Car parking

Lv 2 – info desk, ICON function venue, foyer, story place, sounding theatre, Nature space, awesome forces, Mountains to sea­­

Lv 3 – blood earth fire
Lv 4 – Café, Maori exhibitions, Treaty of Waitangi, 20^th century aotearoa, gallery, special exhibitions gallery. NZ history – settlers, passports exhibition
Lv 5 - arts

Lv 6 – viewing terrace

http://www.tepapa.govt.nz/map/

Product (service):

Te Papa offers a variety of services:

Aim to develop programs that sustain connection and relationships.

Outreach:

- Support wide range of institutions. Support other museums and galleries –advice. loan programs, touring exhibitions.

- Support iwi and youth in the community – programs / workshops around interpretation of artwork and performance. Co-curated experiences.

- Education service

- Public events

- Visual arts programs – contemporary art – marketing strategies and incorporating social media.

- They have a functioning Marae – Te Marae

- Café – also provides play area for kids and alcohol.

- Products in the Te Papa store- New Zealand artists, authors and kids gifts. – Also have products related to exhibitions.

Exhibitions:

- International

- Temporary and permanent – some paid exhibitions some free.

- Art and history / artefacts

- Interactive / show – earthquake house and Golden Days.

- Quake Breaker - underground exhibition space outside Te Papa entrance.– illustrates how Te papa is earthquake safe – material and mechanic.

- Events / talks / tutorials / workshops / performance / film

- Guided tours - individual / small group or private tour – bi-lingual.

- Audio guides – bi-lingual.

 Kids Focus:

- Events – games/ stories / songs / arts and craft / activities / science and music.

- Short term and long term exhibitions

- The Discovery Centre (hands on)- games and books, explore, touch, play, ask questions, research and learn.

Friends of Te papa membership 

– exclusive events / exhibition previews / discounts.

Online programs and Collections Online

- accessible online database where you can source information on artworks, specimens, and objects from Te Papas collections, with images you can download and re-use.

Research library 

– reading rooms open to the public- files on artists, NZ, Maori and Pacific history, art, and photography and museum studies

Venues for hire 

– for special event – wedding, school ball, and Christmas parties. For business meetings, conference, product launch, trade shows. Along side this they offer Catering and support with event planning.