Connection:
The rise of technology is causing people of today to be constantly surrounded with technology of some form. Technology is great for connecting people through text, phone, email and various forms of social media such as; Facebook, Twitter and Instagram. Current technology is utilising these platforms and interweaving it into everything to encourage users to connect with others instantly.
The rise of technology is causing people of today to be constantly surrounded with technology of some form. Technology is great for connecting people through text, phone, email and various forms of social media such as; Facebook, Twitter and Instagram. Current technology is utilising these platforms and interweaving it into everything to encourage users to connect with others instantly.
Transparency and Authenticity:
Consumers live in a technology driven word where information has the opportunity to be damaging and countless reviews and information can be accessed anywhere, at anytime. Consumers are more likely to trust other consumers rather than a large faceless company and as a result the new consumer has more power than ever before. Brands are being forced to become more honest and transparent in their process and practices.
Two-way dialogue:
Two-way dialogue has become a very large part of company’s development where they engage with their target audience. This happens mostly through social media and gives the user a voice to express their wants, needs and concerns. This has become a crucial part in encouraging interaction between companies and users and lets companies know what needs changing.
Provenance:
Provenance is a fairly new trend but is becoming increasingly more important to the user. People are becoming more interested and knowledgeable in how products/services are sourced and prepared. Users are more likely to support local, honest businesses using local resources than large corporations. Provenance portrays a sense of trust to the consumer who will in turn show loyalty.
Provenance is a fairly new trend but is becoming increasingly more important to the user. People are becoming more interested and knowledgeable in how products/services are sourced and prepared. Users are more likely to support local, honest businesses using local resources than large corporations. Provenance portrays a sense of trust to the consumer who will in turn show loyalty.
Personalisation:
Personalisation is the difference between a giant corporate store that shows you a large range of generic products and a smaller store that considers your needs. Consumers are becoming more and more weary of this oversaturation of generic products and advertising and are turning to smaller, more personalised experiences where their needs are facilitated.
Personalisation is the difference between a giant corporate store that shows you a large range of generic products and a smaller store that considers your needs. Consumers are becoming more and more weary of this oversaturation of generic products and advertising and are turning to smaller, more personalised experiences where their needs are facilitated.
Alogorithmic Curation:
Systems such as Facebook are using algorithmic curation to curate all posted created in a users network to serve content it thinks you will engage most with. It determines what content should be displayed or hidden and how it should be presented to the audience.
Systems such as Facebook are using algorithmic curation to curate all posted created in a users network to serve content it thinks you will engage most with. It determines what content should be displayed or hidden and how it should be presented to the audience.
Interactivite and Sensory
Experiences:
Users are becoming more and more demanding for complete sensory experiences with everything they do. The world is constantly competing for users’ attention visually and acoustically through technology such as television, computers and handheld devices. Users are beginning to crave more tactility and more user-control. This is beginning to be implemented through a rise in more complete sensory experience design and new technology such as Augmented Reality.
Macro trends within design practice:
Users are becoming more and more demanding for complete sensory experiences with everything they do. The world is constantly competing for users’ attention visually and acoustically through technology such as television, computers and handheld devices. Users are beginning to crave more tactility and more user-control. This is beginning to be implemented through a rise in more complete sensory experience design and new technology such as Augmented Reality.
Technology:
Incorporating more Technology
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Mobile apps
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Mobile activities.
- “The O” – idea of an app that you can use
to view information on artworks without wall labels. Feedback = 70% preferred
to wall labels and 80% said it enhance the experience. Looking to integrate a
“guided tour” into the software.
ISO app designed to guide visitor through a
space.
Interactive digital media
- Active learning resource environments
attract through engaging interactive experience.
- People like ‘hands on’ and more
adventurous museums – about having fun as well as learning.
- Participation as well as listening –
technology and innovative public programs.
- Being entertained and connected with,
intellectually and emotionally.
- Online education and outreach – online
learning (making use of internet)
- Video conferencing – open-ended dialogue
to create active learning experience.
- Learning through play.
Encouraging investigation, listening, designing, constructing and asking
questions.
Augmented
reality
– Emerging technology that may inform emerging art practices all by encouraging public participation and engagement with art. Definition - a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.
– Emerging technology that may inform emerging art practices all by encouraging public participation and engagement with art. Definition - a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.
- A museum used augmented reality to view famous stolen artworks in a gallery space : http://thecreatorsproject.vice.com/blog/this-museum-displays-stolen-artworks-in-augmented-reality
More interest in Contemporary art:
- Apposed to artefact, science and history.
Why? Its always changing, versatile, provides a platform for debate, intellectual discussion and interpretation. Rather than just facts and information.
- Apposed to artefact, science and history.
Why? Its always changing, versatile, provides a platform for debate, intellectual discussion and interpretation. Rather than just facts and information.
Narratives:
– More contexts associated to object/artefact. Narratives are becoming more important than scholarly wall labels.
– More contexts associated to object/artefact. Narratives are becoming more important than scholarly wall labels.
- Narratives incorporated in a way that’s
interactive.
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High definition – focus and
intimacy –using technology to focus on an object or moment.
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Poetic technology – injecting
human qualities into the digital space. Poetic and emotive imagery. Local
experience translated through design.
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Sense of place – material
realities, environments and capturing sounds, tastes, textures and emotions – physicality’s.
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Narrative and story telling -
The ideas of living forever – fictional narratives exploring future. - Re
creating the pre historic helps identify possible designs for the future.
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