Competition

Museum search results from within Wellington City

Museum search results from the wider Wellington Region

In terms of out-of-town millennials, they are more and more willing to skip the more typical 'touristy' destinations in search of a more immersive experience into the culture of a place rather than the history. They are more likely to seek out connections with locals and would tend to hang out at places to meet other locals in their everyday environment such as bars, parks and other very social areas. There are also obviously still a lot of millennial tourists who enjoy going to these tourist destinations.

In terms of local millennials, they are much more likely to hang out in the city rather than go to museums and learn about things they have already learnt about at school.

With this information I feel that the biggest competition to Te Papa is:

• Bars and cafes
• Public areas
• Libraries
• The Internet

> Bars and cafes

Bars and cafes are perfect places for people (especially tourists) to go to experience the real culture and people of Wellington. Places like Rogue & Vagabond and Goldings perfectly capture the Wellington vibe and create a place where the culture and people come together almost on exhibition for people to see.

Coffee and lately craft beer are becoming a big part of Wellington's culture so bars and cafes are an obvious destination for a tourist or a local who wants to get away from the bustling city for a bit. They are also a great destination for people who feel like getting out of the house and doing something social on a typical wet, windy Wellington day.

> Public areas

Places where people can hang out for free and just walk around while taking in the feel of the city. Areas like the Waterfront, Oriental Parade and parks/gardens are very popular among tourists who might not necessarily want to spend money but still wants to experience the city and it's people. 

These places are also perfect for locals to hang out at; they are free and have lots of flexible space for users to do what they want with any size group. 

> Libraries

When people need information or to research books the library is the default. It is becoming less relevant with this internet orientated age but is still the best physical place to find information on anything you can think of. It may not be as fun, interactive or engaging as TePapa but it is reliable and you know it has information on whatever you need.

> The Internet (not a physical space)

This is a big one but is a place where people can find any information they need with pictures and anything else they want without even leaving the house. They can even look at exhibitions online to essentially learn everything that someone who has actually been to the exhibition would. This is a big point for Wellington as we have a lot of wet and windy weather where people don't really want to venture outdoors. The only drawbacks of the internet are the lack of the engaging, social element and the overload of false information that you have to wade through when looking for answers.