RATIONALE

We considered Te Papa as a client and Frankie as our millennial user to create our own brief. From this we researched Te Papa’s aspirations to be representative of the Nation. We found that most millennials believed Te Papa to be tourist focused and generically New Zealand, whereas they would prefer to associate themselves with a local more relatable entity. By understanding our user and where she associates herself with we discovered what those places offer that Te Papa doesn’t. We responded to these findings by creating a space within Te Papa where users can feel connected to the community through video narratives.