Frankie - craft beer
Frankie is a local millennial.
She values authentic personal relationships because she feels social media is contrived and limits this. Because of this She values city culture and sees it as an honest representation of the people in the community. Frankie believes Te Papa is commercialised with an identity She can't relate to.
Wants transparent authentic relationship with Te papa.
Frankies needs:
Relate to me
Inspire me
Connect me
Connect with me
facilitate me
engage me
Get to know me
Acknowledge me - personal relationship
Surprise me
talk to me
Comfort me - Feel it fits with her identity
reassure me
Include me - connection with community and Te Papa
Before - sceptical and untrusting, not an option in her mind, generic, only for tourists, contrived, cant relate.
After - comforted, acknowledged, included, real. personal relationship
Idea brain dump
Te papa facilitator to connect people in the community
How do these transformational needs relate to the other user profiles.
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