Target Audiences

CRAFT BEER

24-year-old James is a part time student working two jobs in Wellington. James needs a way to socialise with friends in a comforting environment. He wants opportunities to be playful and hands on in shared experiences. Surprising Te Papa doesn’t facilitate engaging group interaction.

- Homely, cosey

- Risk free play

- Socialising

- Comforting

SIX PACK

Emma is a couch-surfing traveller, 23-years old. She is interested in the wider world and its diversities. She needs a chance to connect and get to know other locals. But surprisingly Te Papa does not facilitate new social interactions with locals.

- Connecting with local culture and community

COFFEE

Alice is a 20 year old nomad, with a passion to actively seek out new discoveries within culture and community. She needs to feel empowered and to be independent to make her own choices. But surprisingly Te Papa hasn’t changed over the years and is more about feeding you information rather than taking you on a journey of discovery.

- Narrative 

- Power of choice 

- Journey

- Independence

TEA

Ben is a 22 year old workaholic. Being introverted, Ben finds himself playing PlayStation at home or exploring nature as a place to get engaged. He needs immersive experiences where he can feel connected at a more personal level. But surprisingly he finds Te Papa is intimidating.

- Introverted 

- Personal connection

- Atmosphere

- Hidden