Final Frankie Point of View Statement

We ended up changing Frankie's 'problem statement' to a 'point of view statement'. Frankie didn't neccessarily have a problem that could be fixed but rather an opinion that could be improved on.

Frankie is a local millennial.

She values authentic personal relationships because she feels social media is contrived and limits this interaction. Because of this she values being amongst people in the community and forming genuine connections.

Frankie believes Te Papa is commercialised with an identity she can’t relate to, as feels its tourist focussed.

Although Frankie doesn’t dislike Te Papa, this expectation means that she never even considers visiting.

- Inspire Me
- Include Me
- Comfort Me