Frankie visualisation

Final Frankie Point of View Statement

We ended up changing Frankie's 'problem statement' to a 'point of view statement'. Frankie didn't neccessarily have a problem that could be fixed but rather an opinion that could be improved on.

Frankie is a local millennial.

She values authentic personal relationships because she feels social media is contrived and limits this interaction. Because of this she values being amongst people in the community and forming genuine connections.

Frankie believes Te Papa is commercialised with an identity she can’t relate to, as feels its tourist focussed.

Although Frankie doesn’t dislike Te Papa, this expectation means that she never even considers visiting.

- Inspire Me
- Include Me
- Comfort Me

Point of view statement and needs - Frankie

Frankie - craft beer

Frankie is a local millennial.
She values authentic personal relationships because she feels social media is contrived and limits this. Because of this She values city culture and sees it as an honest representation of the people in the community. Frankie believes Te Papa is commercialised with an identity She can't relate to.


Wants transparent authentic relationship with Te papa.


Frankies needs:

Relate to me
Inspire me
Connect me
Connect with me
facilitate me
engage me
Get to know me
Acknowledge me - personal relationship
Surprise me
talk to me
Comfort me - Feel it fits with her identity
reassure me
Include me - connection with community and Te Papa


Before - sceptical and untrusting, not an option in her mind, generic, only for tourists, contrived, cant relate.

After - comforted, acknowledged, included, real. personal relationship


Idea brain dump

Te papa facilitator to connect people in the community
How do these transformational needs relate to the other user profiles.

Revisit user profile - Sally becomes Frankie

Local Millennial - Sally turns to Frankie. revisiting original user interview and investigating needs and values.

Ideation Research Dump

Trying to come up with another big idea

Brainstorming an idea to bring our interactive street experiences.

We felt we have lost our user, and find our idea going no where. So decided to go back to the drawing board

Game idea

 One of the ideas that came up from user testing was to make it more like an interactive game, like a chose your own adventure.

After fleshing out this idea a bit we decided it was not responding to our millenial or Te Papa.