Feedback from the idea of taking te papa to the streets (Street art exhibition)

 What people liked about it:

Interactive
Gets People off the street
Happening right now, don't have to plan to go
Involved in exhibition, co-creating
People enjoy seeing something they've made being displayed
Pop-up stall thing
You can do it elsewhere then go to Te papa
Collaborative, building on it
It's promotion but interactive and different

What people suggested about it

Facilitating activities, asking emotive questions or prompts
Provocations
Live stream to Te Papa/what is the time between making the art and seeing your work in Te Papa?
Sustained, not a one off but keeps going
Is it sustained or how to make it more sustainable
Move from different forms, changing (from street art to screen printing etc)
One off opportunity you don't want to miss
Is it announced beforehand?
Spontaneous - could be a vague announcement adds discovery/mystery
"today's a little bit different"
take to universities/schools (accessing Millennials/spaces where they hang out)
What would happen to the paintings after exhibitions?
Take a piece home because you partially created it?
would people paint over each others work? or would there be lots of individual paintings?
Repurposing into something else after exhibition- table? then donated?

First Idea

TePapa would set up small, unique pop-up exhibitions in alleyways and other places which could be unannounced. The exhibitions would be about smaller, unique things that would allow people to learn and contribute to something without going out of the way. It would act as a taster to an upcoming exhibition at TePapa to get people interested in the exhibitions and encourage them to visit TePapa. It would also help to change TePapa's brand identity in the eyes of the locals through them being different for once.

Our example was about two local millennials who were spending the day in town and were walking around. They turn down an alleyway and are surprised to find street art being made all over the walls. A TePapa representative approaches them and asks them if they would like to paint something and points out some amazing pieces done by local artists. They are given paints and a brochure and are told that it is a pop-up exhibition on street art, and it will be there all week and then will be documented and included in an upcoming exhibition on street art. They are excited by this and decide to paint something so they can go and see it in TePapa later.

The idea is centred around the ideas that:

• TePapa has more of a 'New Zealand feel' to it and doesn't feel like it incorporates Wellington culture into it at all so doesn't really appeal to locals.
• Although millennials might enjoy TePapa, there are a lot of thing they would rather do instead that are easier. TePapa takes a whole day to really explore.
• Apart from the paid exhibitions, TePapa hasn't changed in 17 years so locals feel like they have seen it all before, which they have. There isn't really any motivation or reason to return

Rapid Ideation for 'How Might We Bring TePapa into the City'

How Might We Statements

Target Audiences

CRAFT BEER

24-year-old James is a part time student working two jobs in Wellington. James needs a way to socialise with friends in a comforting environment. He wants opportunities to be playful and hands on in shared experiences. Surprising Te Papa doesn’t facilitate engaging group interaction.

- Homely, cosey

- Risk free play

- Socialising

- Comforting

SIX PACK

Emma is a couch-surfing traveller, 23-years old. She is interested in the wider world and its diversities. She needs a chance to connect and get to know other locals. But surprisingly Te Papa does not facilitate new social interactions with locals.

- Connecting with local culture and community

COFFEE

Alice is a 20 year old nomad, with a passion to actively seek out new discoveries within culture and community. She needs to feel empowered and to be independent to make her own choices. But surprisingly Te Papa hasn’t changed over the years and is more about feeding you information rather than taking you on a journey of discovery.

- Narrative 

- Power of choice 

- Journey

- Independence

TEA

Ben is a 22 year old workaholic. Being introverted, Ben finds himself playing PlayStation at home or exploring nature as a place to get engaged. He needs immersive experiences where he can feel connected at a more personal level. But surprisingly he finds Te Papa is intimidating.

- Introverted 

- Personal connection

- Atmosphere

- Hidden

Response to problem statement

Today in class we refined our user statements then got our peers to critique so we could select a final one to focus on.

Final 2 problem statements

We tried to flesh this problem statement out but decided, the problem is too generic:

Nomad

Laura is a Kiwi millennial who spends half of her time in Wellington and the other half travelling. 
She likes to immerse herself in a city and discover the communities culture. When she returns home she like to see what new in Wellington. 

She needs refreshing new content on her journey to rediscover wellington as thrives on discovering whats new. 

But surprisingly the exhibitions that can provide new experiences and content are not free. The longterm free exhibits are stale and she has seen then all before.

But surprisingly Te papa is more about feeding you information, it feels static and hasn’t changed since she was young, she has seen it all already.

Te Papa is boring

Hasn't change

not current

nothing new

one way dialogue

want to go because its free

doesn't want to pay to see the good stuff thats temporary- want to longterm to be changing and take her on a journey

(Narrative, power of choice, journey, independence, discovery)

Needs: enlighten me, empower me, inspire me, activate me.

Second choice:

The local

24-year-old Sally is a part time student working two jobs in wellington. She spends her free time looking to play, learn and socialize.

Jenny needs a way to socialize with friends in a comforting environment, one that has opportunities to be playful and hands on with the opportunity to share the experience with others.

Surprising Te Papa doesn’t provide a comforting, homely space for locals to share in experiences and socialize; a hub that captures wellingtons community or culture.

(Playful, comforting, socialising, homely, cozy)

Needs: connect me, comfort me, inspire me