Saturday 18 July 2015

Wednesday 27 May 2015

RATIONALE



We considered Te Papa as a client and Frankie as our millennial user to create our own brief. From this we researched Te Papa’s aspirations to be representative of the Nation. We found that most millennials believed Te Papa to be tourist focused and generically New Zealand, whereas they would prefer to associate themselves with a local more relatable entity. By understanding our user and where she associates herself with we discovered what those places offer that Te Papa doesn’t. We responded to these findings by creating a space within Te Papa where users can feel connected to the community through video narratives.

Opportunities/On Reflection

Museums act as a space to store and look after treasures. But what makes those objects ‘treasures’ are the narratives and context behind them. Our idea is to think of the people as the objects and their stories as the treasures. Our idea would allow Te papa to collate a collection of people’s memories to create a national identity through people rather than objects. Documenting the changing face of New Zealand.

Te Papa is interested in collecting contemporary. Our idea can respond to this by changing the topics and prompt questions to reflect current issues.
Our idea can easily be implemented in other museums around the country. 

Te Papa could collaborate with these museums and create the same community video spaces within them. The data(video)base would then become a documentation of people’s stories throughout NZ. You would also be able to access the stories from other cities through the timeline to “get to know your nation”. A touring video booth to would be implemented to access people from rural communities. This would help create a sense of nationhood, being part of NZ, while still appealing to Frankie’s sense of engaging with the local community.

5 years in the future the videos could be associated with each person by scanning their fingerprint, this would mean that they can easily bring up their past videos on the interactive timeline by just touching the screen. This creates a time capsule where they can see how much they have changed and reflect.


Our idea would also appeal to our other user, the Six Pack; a millennial couch surfer who wants to engage with people and cultures within the city. They do not actively participate in ‘touristy’ things preferring to hang out with the locals. Our idea would appeal to this user as it acts as an authentic documentation of the people who live and breathe the city.

Solution Images

PROMOTIONAL VIDEO


COMMUNITY SPACE



INTERACTIVE TIMELINE


VIDEO BOOTH





Saturday 23 May 2015

How our idea can reflect Te papa's goals

How our idea reflects Te Papa's ethos

 From Te Papa's statement of intent 2014-2018


"redefining it as a community-owned space filled with treasures
(taonga) and memories that enrich the daily lives of all the people that make up our Nation."


 Museums act as a space to store and look after treasures. But what makes those objects 'treasures' are the narratives and context behind them. Our idea is to think of the people as the objects and their stories as the treasures. Our idea would allow Te papa to collate a collection of people's memories to create a national identity through people rather than objects.



"Contemporary culture–Te Papa will collect the contemporary world for the future by investigating the recent past
and contemporary New Zealand life and culture, keeping a watching brief on major trends and events (e.g. the Canterbury earthquakes, activism in New Zealand). Acquisitions will also build on existing collection strengths, and reflect communities of interest to ensure representation of place and people"


"Te Papa’s events, blogs, talks, exhibitions and research stimulates discussion and debate around questions and issues about our history, contemporary society, culture, art, science, and the environment. As a neutral, yet authoritative shared public space, Te Papa operates as a forum in the frontline of public debate, provoking thought in the community, tackling tough issues and providing a safe, physical and intellectual space in which to do this. Te Papa’s strength in this area has
traditionally been in its presentation of New Zealand’s history, and in discussions about New Zealand’s identity. The Treaty Debates are a long standing and popular annual event, which is also subsequently broadcast on National Radio for increased accessibility. The presentation of art in exhibitions and the development of the national collection have also been passionately discussed, as have topical presentations on current scientific issues through Te Papa’s Science Express events."

 
This could be done through the prompt questions and topics which could change to reflect contemporary issues?



"At the heart of Te Papa’s vision for the next ten years is to be able to operate as a truly national museum that works nationwide and internationally to maximise engagement between Te Papa and communities. "

Our idea could be implemented throughout the museums in the country. The data(video)base would be a collection of people's stories throughout NZ. You could access the stories from other cities through the timeline as well. There could also be a touring video booth to access people from rural communities. This would help create a sense of nationhood, being part of NZ, while still appealing to Frankie's sense of engaging with the local community.

Proposed journey map and stages of BIG IDEA






Insights

Social media is found to be contrived as people can manipulate their image and activity through virtual reality. Because of this people are seeking real and authentic experiences. This is reflected by millenials socialising in local community spaces such as lbars and cafes.